Intel Storage Design Language
Unifying Through Design and Branding
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Intel Design Language
Industrial Design Branding
Intel
In 2017, Intel’s NSG group had been hard at work developing cutting-edge storage technologies that would disrupt the commercial computing industry. Smaller, faster SSD storage was poised to revolutionize data centers and replace existing hard-drive technology. Huge Design partnered with the Intel Experience Design Team to define a vision for these breakthrough B2B solutions and unify them through premium branding and design.
Recognition
IDEA Gold
[Consumer Electronics,2019]
Industries
- Commercial computing equipment
- Data storage solutions
Deliverables
- User experience
- Design strategy
- Branding and CMF
- 3D CAD development
- Design for manufacturing
Rack it
32 NAND solid-state rulers are integrated into a traditional 1U server rack bay along with necessary cooling and circuitry. Huge Design focused its effort on the overall UX, visual organization and functional beauty of this groundbreaking new system.
Our branding and functional design efforts extended to several NSG products.
A unified design and branding story integrates NSG products with the greater Intel branding and design initiative by Intel’s Experience Design Team.
